Meatball Sundae
- 12.19.09
- Book Review
- No Comments
| Title: | Meatball Sundae | ||||
| Author: | Seth Godin is a modern day marketing guru and the author of over a dozen books. | ||||
| Category: |
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| What the book is about: | |||||
| The book is primarily about the differences between old style and new style marketing. As you would expect from a book on marketing it has a memorable title!We are told of four industrial revolutions, The first being 1760-1840, the second 1840-1950, The third being the era of mass marketing for wants instead of needs and the fourth revolution being today’s new modern marketing trends.The meatball in the title is the previous mass marketing of everyday products to people. The sundae (with its various options for additions) is just like the new marketing opportunities (blogs etc).
Old style marketers think they can just bolt on the new marketing to the old products, hence the disjointed image of a meatball with a sundae on top. He is not advocating against selling average products to average people he is just indicating that this will not provide enough growth. Previous marketing was about suppliers capitalizing on the products they already had, this is not enough now and synchronizing the product with the marketing (and our client’s requirements) is the way ahead. He uses the comparison of a book publisher (who is always seeking new readers for new writers) and a magazine editor (who is seeking new articles for his existing readers) to bring home one of the differences between old and new marketing. The main body of the book is split into 14 current trends (trends that we must monitor if we wish to continue to grow as an organization). |
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| Would I buy this book: |
YES |
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| Another great book from Godin that provides great insight into modern marketing. | |||||
| What I liked about this book: | |||||
| I liked the way he talked about Josiah Wedgewood being the father of marketing. He built one of the first brands, put the Russian pottery on show prior to its shipping and had sales people work on commission. | |||||
| What I thought could have been improved in this book: | |||||
| Although the contents page is pretty extensive I would have liked an index at the back of the book. | |||||
| Formats available: | |||||
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| Where available: | |||||
| http://www.fishpond.co.nz/ | |||||
| www.thenile.co.nz | |||||
| Shop at Amazon.com! | |||||
| www.Audible.com | |||||
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